June 18, 2018

Target removes 'Baby Daddy' Father's Day cards from shelves

14 June 2018, 10:32 | Winston Chapman

Facebook user Takeisha Saunders said'You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple

Facebook user Takeisha Saunders said'You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father¿s Day card that featured a black couple

The term "baby daddy" is often applied to a man who fathers a child but then refuses to stay with his mother.

Target is apologizing after customers complained about an offensive greeting card that was sold in its stores ahead of Father's Day.

American Greetings had the foolish idea to create a card that read "Baby Daddy" - for Father's Day. "It's not sweet or nice".

Frustration with the cards first started approximately 2 weeks ago when Facebook user Takeisha Saunders posted a photo of the card.

American Greetings, which manufactured the card, also issued an apology. Saunders wrote alongside the picture of the card.

Target doesn't manufacture the cards and American Greetings was not available for a comment, but Saunders hope to shed light on why the card upset her.

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"Seriously @Target???? Baby Daddy is not a term of endearment".

"We want all guests to feel welcomed and respected when they shop at Target", Target spokesperson Joshua Thomas said in a statement published by USA Today.

'It's a term used to describe a deadbeat or absent parent. "It's never our intent to offend any of our guests".

"We appreciate the feedback and apologize", the Minneapolis-based company wrote to its shoppers.

- Boosie Bad Jan ✨ (@JanMarie_)Target got baby daddy Fathers Day cards?!?

Other commenters wondered what message Target intends to send simply by stocking the card. "We have notified our store merchandisers to remove the card from the shelves and apologize for any offense we've caused". "The card is made for black consumers, so I was disappointed it was the only one".

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