June 23, 2018

IHOp gets bashed for its underwhelming name change reveal to IHOb

11 June 2018, 06:29 | Winston Chapman

Images Breakfast? Nah IHOb is the International House of Burgers Move over Internat

Images Breakfast? Nah IHOb is the International House of Burgers Move over Internat

IHOp has become IHOb, the International House of Burgers, serving up steak burgers any time of the day. And the B stands for burgers.

On Monday, IHOP changed its name to IHOB, the International House of Burgers.

The wait is over, and the change has been revealed. The P for pancakes is leaving us forever. "B-hold!" the company announced in a tweet on Monday, June 11, sharing a video to make the big reveal. But they do want to be known as a place to get lunch and dinner, not just breakfast and brunch.

The "b" stands for burgers.

"We're sticking with IHOb as long as we can", Haley told The Post.

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The shift to a focus on burgers does not seem to be settling well with breakfast lovers, though, with many already up in arms over the announcement.

The temporary change celebrates the debut of the brand's new 'Ultimate Steakburgers, ' a line-up of seven new burgers. So now there are a million and 1 restaurants which serve burgers near you.

Sales from 2015-2017 were flatter than, well, you know what, and Dine Brand execs were already in war-room mode over how to position their chains for the future.

Although the name change may not be permanent, a few IHOP's in Los Angeles have taken things to the next level by changing their store signs.

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