June 21, 2018

Bound Porsche Mission E christened Porsche Taycan

10 June 2018, 07:17 | Melvin Schneider

Porsche Taycan is the name for the production Mission E

Porsche 911 Mission E Rendering

Rather, it will ship under an entirely new name - the Porsche Taycan.

Safeguarding Porsche's cachet and healthy profit margins as the company makes huge investments in electric cars and new digital services is vital for parent Volkswagen AG.

Porsche has announced that its Mission E will be sold under a different name as the Taycan. Particularly noteworthy is that the Taycan's 800V charging technology will enable 100km of range with just 4 min of charge.

According to Porsche when the Taycan arrives, it will feature two electric motors producing more than 600 horsepower and will accelerate up to 60 miles per hour in less than 3.5 seconds. Porsche executives have said that more electric cars will follow. "The name has its linguistic roots in the East", it claims.

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"Our new electric sports auto is strong and dependable; it's a vehicle that can consistently cover long distances and that epitomizes freedom", Porsche executive board chairman Oliver Blume said at a ceremony in Stuttgart celebrating the company's 70th anniversary. It's also somewhat consistent with the company's usual naming conventions, which it describe as having "a concrete connection with the corresponding model and its characteristics"-though there's rarely consistency in what those characteristics actually are". My vote: Like its corporate siblings the VW Tiguan or Touareg-it's a bit too...fancy, shall we say. Series production of the vehicle won't actually begin until early 2019.

As for how much you'll have to spend to have one on your drive, that's another fact which Porsche is playing close to its corporate chest. Prices are expected to start around $80,000 to $90,000. Automakers are spending billions as they face a period of unprecedented change - stricter environmental regulations are forcing them to offer more battery-powered vehicles even as combustion-engine cars still generate the vast majority of profits.

Charging infrastructure and other "smart mobility" expenses will soak up around 700 million euro, Porsche expects.

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