March 23, 2018

Google announces it will BAN ALL cryptocurrency-related ads

14 March 2018, 11:45 | Kevin Scott

In 2017 Google removed 3.2B ‘bad ads’ and blocked 320K publishers 90K sites 700K mobile apps Ingrid Lunden @ 7 hours

In 2017 Google removed 3.2B ‘bad ads’ and blocked 320K publishers 90K sites 700K mobile apps		
	Ingrid Lunden

   	7 hours

Technology: Their technology helps to detect policy violations, new threats and disable those threats, the majority of which are done before people, publishers and advertisers are ever impacted.

Google's decision follows a similar one from Facebook, which banned cryptocurrency ads on its site in January. We also introduced technology that allows us to better protect our advertisers by removing Google ads from individual pages on a website that violate our policies.

"Bad ads" consist of any advertising that violate Google's advertising policies, including ad fraud, phishing scams, and malware.

The company did, however, say the ban also applies to content related to cryptocurrencies "including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets and cryptocurrency trading advice".

Google said the ban will include unregulated and speculative products like binary options, cryptocurrency and financial spread betting among others.

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Facebook (fb), Google's primary rival for ad dollars, banned ads for cryptocurrencies in January. We blocked 79 million ads in our network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites past year.

According to a company's blog post, Google removed around 3.2 billion "bad ads" and blocked over 320 thousand publishers, 90 thousand websites, and 700 thousand mobile apps from using its ads network. Last year, Google generated $95.4 billion in ad revenue, up 20 percent from 2016. "But in order to make money from Google ads, you have to play by rules - that means respecting the user experience more than the ads".

Of the 1.7 billion ads, 79 million were attempting to send people to malware-laden sites - Google removed 400,000 of these unsafe sites past year.

Bloomberg reported that the company suspended 7,000 customer accounts for ads that impersonated a news article-what Google calls "tabloid cloaking"-and blocked more than 12,000 websites for copying information from other publications".

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