March 24, 2018

Sam's Club perks up premium membership with free shipping

15 February 2018, 07:10 | Melvin Schneider

Warehouse chain Sam's Club will improve its e-commerce offerings by adding free shipping and opening more e-commerce warehouses this

Sam's Club consolidates its membership structure and plans to offer free shipping

Sam's Club's Plus membership joins the retailer's new Club (formerly Sam's Savings) membership, which now sells for $45.

The warehouse club chain is rolling out free shipping on "most of the items" sold online, including almost every Member's Mark private-label item, with no minimum purchase required, the retailer said in a blog on its website.

BJ's Wholesale didn't waste any time swooping in on Sam's Club members after owner Walmart made a decision to close a number of its locations. Moreover, the company will provide free shipping on 95 percent of its online offerings, requiring no minimum order size for members.

The company will cut its membership levels to two levels from three previously. He defined those target customers as homeowners who earn between $75,000 and $125,000 annually and typically live in the suburbs.

Sam's Club's new perks are part of an overall transformation of the business, which is focused on reducing complexities, "right sizing" its store fleet and improving features like scan-and-go, pickup operations, fresh delivery and digital tools that reorder essentials.

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Free Shipping Plus Some Starting today, we're adding value to our Plus membership with free shipping.

Brian Yarbrough, a retail analyst with Edward Jones, said narrowing its focus makes sense as Sam's Club tries to increase sales growth and keep pace with Costco.

Officials of the chain said that they are trying to boost value and convenience with the moves. The news comes one month after the retailer abruptly closed 63 stores, and said some of the shuttered locations would be turned into fulfillment centers.

The Sam's Club announcement follows other moves by Walmart that seek to bring innovative technologies and practices to the retailer, the world's largest. Furner said Tuesday that the center should be ready to ship items by the end of March. According to Reuters, other areas being considered for centers include Texas, central Florida, Southern California, the Chicago area, the Mid-Atlantic and the Northeast. We work hard to curate the best assortment for our members, and we're excited to now offer the majority of these items for free shipping. "We're serious about building a new Sam's Club, and we're just getting started", the company stated in a press release.

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