March 24, 2018

Online Dating Success Stories That Will Make You Believe in (Tinder) Love

15 February 2018, 07:20 | Marlene Myers

Dating Apps: Tinder and Bumble's 'Ladies First' Feature

Tinder Will Now Let Women Initiate Conversations First

The app's defining feature proved a success, netting it 22 million users by November, and over $100 million in sales (from ads and in-app purchases) in 2017. One of the common criticisms about Tinder is the deluge of messages that women receive from people they've matched with, making it hard to wade through all of the content.

For some women, online dating may not always be a pleasant experience, especially with the abundance of creeps on the loose.

The results are very different from the 2013 edition of the survey where majority of respondents said they felt pressured to do something on Valentine's Day, especially men.

Tinder has a solution.

Tinder is copying rival dating app Bumble by giving women the choice to initiate conversations with their matches. Coffee Meets Bagel uses up points to "like" a potential match, forcing people to be more selective on whom they give a like to, as opposed to Tinder where users can swipe right more liberally.

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Not all women agree that being able to start the conversation keeps them safe from abusive comments; it often feels more like a gimmick, than any sort of protection. Meanwhile, the company's move towards this feature is in direct response to curtailing bad behaviour, negative behaviour, unwanted advances and inappropriate communication, according to Ginsberg.

This is the same feature that now exists on the rival dating app, Bumble. The app was created by Whitney Wolfe Herd, who co-founded Tinder before she left the company and sued for sexual harassment and discrimination in 2014. She reportedly receive $1 million as settlement.

The new option is not yet live on Tinder, but will be included in a future update.

Mandy Ginsberg-the CEO of Match Group told that the Tinder setting is not any reaction or something to any competitor or whatsoever.

Tinder has not yet announced a launch date for the new setting.

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