January 20, 2018

New IKEA ad asks women to pee on it to receive discount

12 January 2018, 09:50 | Melvin Schneider

Ikea Asks You to Pee on Its New Ad

'Peeing on this may change your life': Ikea advert doubles as free pregnancy test and discount voucher

The advertisement is for a crib, but if you pee on the ad, or drip some of your pee onto the ad, and it reveals that you are pregnant, a code for a discount on the crib appears magically. An IKEA ad campaign in January 2018 takes away the need to gather complex data to determine whether customers are pregnant by simply asking women to dab their own urine on the advertisement itself. Women are encouraged to pee on a marked, rectangular strip at the bottom of the page and go through the familiar wait.

The ad is understandably turning a lot of heads, and some are calling it sexist.

Would you urinate on an IKEA catalogue for a discount?

IKEA - Pee Ad from Ourwork on Vimeo.

Mini adds Brit-themed upgrades for 2018
MINI has also integrated a storage compartment in the centre armrest console for wireless charging of phones. The interior got a new steering wheel along with new materials and optional features.

Harris insists 'no effort being spared' to improve overcrowding situation in hospitals
The Irish Nurses and Midwives Organisation says hospitals that manage patient flow well have fewer patients on trolleys. "Minister Harris must take these figures on board when considering the future of Portlaoise Hospital", said the TD.

Florida's tourism industry saved from more offshore drilling
Today, he opposes an expansion. "I don't want your kids ever to fight on foreign shores for a resource we have here", Zinke said . The issue is particularly thorny for Scott and Rooney, who have been very vocal about their support for President Trump.

Swedish ad agency Ã…kestam Holst created the ad in collaboration with Mercene Labs, a chemical manufacturer in Sweden.

"Peeing on this ad may change your life", reads the promotion in the magazine Amelia, a popular women's magazine.

"The colour change is based on antibodies which bind to the pregnancy hormone hCG. There are no plans to place this ad in other markets, including the U.S".

"Careful selection of materials, together with a controlled capillary flow have been crucial for the success of this project". Reactions on social media have been mixed, ranging from praise for the ingenuity to concern for the employees who have to handle the returned coupon. I mean, not only has is the idea out-of-the-box but also in line with IKEA's "Where Life Happens" theme.

Other News

Trending Now

New Renderings of Obama Presidential Center
The Obama Center as now planned will not provide the promised development or economic benefits to the neighborhoods. Photos of the proposed architecture for the new Obama Presidential Center have been released .

Thomas Lemar wants Liverpool move: January deal possible, Monaco will sell - journalist
Chelsea and Manchester United have been keeping tabs on Lemar but the Frenchman respects Liverpool's long-held interest in him. According to the Daily Mail , Premier League sides Arsenal and Liverpool are both reportedly interested in the French global .

Syrian Army Inflicts Heavy Losses upon Nusra Front Terrorists in Damascus Countryside
The front issued a statement indicating that it expected a regime campaign, especially the battles of Abu Kamal and al-Sharqiya. Civil defense team members help after the Assad regime's forces carried out air strikes on de-escalation zone in Idlib, Syria.

WWE wants UFC star Rousey to jump from octagon to ring
"We caught up, had dinner and had some conversations, but we have nothing to announce at this time", he told the New York Post. But it's not that Rousey couldn't translate into pro wrestling - he told the cameraman that she'd do a good job in that area.