June 24, 2018

New IKEA ad asks women to pee on it to receive discount

12 January 2018, 09:50 | Melvin Schneider

Ikea wants you to pee for savings in this innovative yet also gross

Ikea wants you to pee for savings in this innovative yet also gross

The advertisement is for a crib, but if you pee on the ad, or drip some of your pee onto the ad, and it reveals that you are pregnant, a code for a discount on the crib appears magically. An IKEA ad campaign in January 2018 takes away the need to gather complex data to determine whether customers are pregnant by simply asking women to dab their own urine on the advertisement itself. Women are encouraged to pee on a marked, rectangular strip at the bottom of the page and go through the familiar wait.

The ad is understandably turning a lot of heads, and some are calling it sexist.

Would you urinate on an IKEA catalogue for a discount?

IKEA - Pee Ad from Ourwork on Vimeo.

Operations Returning To Normal At JFK Airport
It began Friday with the region's first major storm of the season slamming NY with snow and subzero temperatures. Passengers reported sitting on the tarmac for hours before they could deplane or the planes took off.

Thomas Lemar wants Liverpool move: January deal possible, Monaco will sell - journalist
Chelsea and Manchester United have been keeping tabs on Lemar but the Frenchman respects Liverpool's long-held interest in him. According to the Daily Mail , Premier League sides Arsenal and Liverpool are both reportedly interested in the French global .

Fog hits train, flight services for 2nd day
Thursday turned out to be Delhi's coldest day of the season, with the minimum temperature hovering around 5 degrees Celsius. Low visibility due to the fog has disrupted flight operations at the Indira Gandhi International airport.

Swedish ad agency Ã…kestam Holst created the ad in collaboration with Mercene Labs, a chemical manufacturer in Sweden.

"Peeing on this ad may change your life", reads the promotion in the magazine Amelia, a popular women's magazine.

"The colour change is based on antibodies which bind to the pregnancy hormone hCG. There are no plans to place this ad in other markets, including the U.S".

"Careful selection of materials, together with a controlled capillary flow have been crucial for the success of this project". Reactions on social media have been mixed, ranging from praise for the ingenuity to concern for the employees who have to handle the returned coupon. I mean, not only has is the idea out-of-the-box but also in line with IKEA's "Where Life Happens" theme.

Other News

Trending Now

Harris insists 'no effort being spared' to improve overcrowding situation in hospitals
The Irish Nurses and Midwives Organisation says hospitals that manage patient flow well have fewer patients on trolleys. "Minister Harris must take these figures on board when considering the future of Portlaoise Hospital", said the TD.

I-65 closed in Jackson Co. after semi crash, explosion risk
The crash happened at mile marker 43 when two trucks that were stopped for a previous crash were rear-ended by a third truck. However, just before 11 a.m., ISP said both southbound lanes were closed again due to "complications from the cleanup".

Golden State Warriors vs. Houston Rockets Odds, Analysis, NBA Betting Pick
Stephen Curry led the Warriors with 29 points on 10-of-20 shooting from the field, 4-of-10 from 3, 9 rebounds and 5 assists. But the Rockets' long-term goal is to have a lineup that can get hot and outscore the Warriors in four out of seven games.

Ford Edge ST with 335 horsepower set for Detroit Auto Show reveal
Over the past few years, Ford Motor Company has taken the lead in the world of performance sport compacts with their ST line. Yes, the mid-size SUV is getting Ford's full performance treatment, the first Ford SUV to go on the ST meal plan.