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Mother of H&M child model weighs in on controversy

12 January 2018, 10:05 | Marlene Myers

Mother of H&M child model weighs in on controversy

Mother of H&M child model weighs in on controversy

The European clothing line sparked a major controversy days back when it ran an advertisement on its website featuring a black boy wearing a hoodie with the slogan "Coolest monkey in the jungle".

H&M initially sent out an apology and a sucky one at that, but an attempt was made. It is a shame that this young child is being brought into this conversation since he did not make this choice for himself, but serves as a reminder that companies, like H&M, need to make a bigger commitment to having diversity behind the scenes and not just with models.

He wrote: "H&M you got us all wrong!" We have taken down the image and we have removed the garment.

"That's my son. I've been to all photo shoots and this was no an exception, everyone is entitled to their opinion about this", she said, according to a screenshot reported by BET. "I think they are using this as an advertising tactic, because now the black community is involved and upset, I mean look at all the tweets and retweets on Twitter". I'm not totally sure they deserve the full weight of the backlash which has fallen on them.

Global clothing retail giant H&M has been in the news over the past week for obviously the wrong reasons.

Manchester United footballer Romelu Lukaku posted an edited picture of the boy on his Instagram page with "Black is Beautiful" on the hoody instead.

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"Sorry", wrote Terry on her social media. If you enjoy shopping for Ladies fashion, Men's fashion, or Teenage fashion then look around our site and enjoy!. And we ain't going for it!

"The collateral damage of this corporate, colonial mind-state occurs several times a year", he said on Instagram posting a picture of the H&M board of directors, "and it's predictable the world over, like the seasons, so when I laid eyes on it, my initial reaction was neither shock nor anger".

Singer The Weeknd cut ties with the company, who have since apologised following calls for shoppers to boycott the store.

USA rapper Pusha T and singer The Weeknd have also lashed out at H&M vowing never to work with or buy from the chain again. He accompanied his statement with the same disturbing photo in question, only with a crown and "Coolest King In The World" written across the boy model's chest instead.

The H&M image - and the surrounding controversy - quickly went viral after it was shared on Twitter.



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