Апреля 24, 2018


Diet Coke Rebrand, New Varieties

13 Января 2018, 01:22 | Melvin Schneider

So whether you're a longtime fan, or just the type who's down to try new things, give Diet Coke a taste and you'll see what we're talking about.

People who love Diet Coke tend to really, really, REALLY love it. The new varieties will sell in eight-packs and as on-the-go singles. The zero-calorie soda's new line features lime, mango, cherry, and orange flavors, that are called Ginger Lime, Twisted Mango, Feisty Cherry and Zesty Blood Orange. A slightly refined typography simultaneously preserves Diet Coke's heritage, but presents it in a more progressive manner, the company said.

The relaunch is part of the company's plans to focus on low-sugar and low-calorie options, following relaunch of Coke Zero past year, and its recent introduction of Fuze Tea to Europe.

Coca-Cola is launching a new advert for its Coca-Cola Zero Sugar brand which features Mr Hadley, the character portrayed in the original advert when the product was first launched in the United Kingdom in 2006.

Several other institutional investors have also recently made changes to their positions in COKE.

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With an updated look, sleek new packaging, the debut of four bold, new flavors and a new campaign, The Coca-Cola Co.is re-energizing and modernizing Diet Coke for a new generation of drinkers, as well as offering a new look and more flavors, the company stated.

"We cast a very broad flavour net after looking at what millennials are eating and drinking and what food and beverage trends and insights told us", said Melissa Schwartz, senior brand manager for Diet Coke. He's known to drink 12 Diet Cokes a day.

Diet Coke's new cans have a similar design, but the flavors are not all the same.

Coca-Cola said the new slim 12-ounce cans are the same ones used for its Dasani sparkling water. "We're building a portfolio for the future with great-tasting options people want". They also still have their original Diet Coke flavor, but in a new can. The can will have a vertical red strip lining its side that is "a Coca-Cola red disc that has gone for a walk", according to James Sommerville, the vice president of Coca-Cola Global Design.

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