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Instagram's standalone messaging app could be a victor

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Instagram Direct is Becoming its Own App

IG Direct

Now Instagram is going down the same road, or it's at least strongly considering it. Instagram is testing a new app called Direct that replaces the messaging inbox from the main app and builds an experience around it. Users who install Direct will have their Direct Messages disappear from the main Instagram app as part of a move that appears to be similar to the one introduced by Facebook in mid-2014 when the company separated the Messenger platform from its social media app. Instagram still appears to be in early stages of developing Direct which appears to be a more straightforward clone of Snapchat than any other product debuted by Facebook's subsidiary in the past, being exclusively dedicated to ephemeral messaging and enhancing photos with augmented reality filters, stickers, and frames before sharing them. The move would mirror the actions of its parent company Facebook, which removed messaging from the core Facebook app in 2014 and replaced the feature with the standalone Facebook Messenger app.

As per reports, Instagram is busy with the making of a stand-alone messaging app. It's fast, visual and super fun. The new app is apparently coming to Android and iOS today in a number of countries.

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After starting out as a simple way for sharing photos with friends, family, and random followers, Instagram has grown into a fairly bloated app these days.

The thing that stands out the most is the camera, which is the first thing that will greet users when they open the Direct app. For starters, it's another big step in Instagram's metamorphosis from photo sharing site, to broader social networking platform. You can even go further and swipe to the right once more to open Instagram. Overall, the Direct app works pretty much like Snapchat, which isn't a surprise since Facebook and Instagram have been copying for some time now. Once these apps are separated, the same can be said about swiping to the right in the main Instagram app. Instagram has no timeline to launch it globally, but it'll probably happen eventually. When Messenger became a standalone app, it started with around 500 million users.

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