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vegassports-odds.com May 23, 2018


'Despacito' tops YouTube list of 2017's most-viewed music videos

07 December 2017, 07:54 | Winston Chapman

This is the fourth time a non-U.S. video has topped the trending list, garnering over 182 million views to date.

Following "Despacito", Ed Sheeran's "Shape of You" landed at No. 2 with more than 2.5 billion views and spawned a choreography video by Kyle Hanagami that finished No. 2 on YouTube's companion list of the top trending videos of the year.

It took "Despacito" just 204 days to become the most-watched video in YouTube history, the first to surpass 3 billion views and the only video to score more than 4 billion views, YouTube reports.

The masked performer was a contestant on Thailand's aptly named singing competition show "The Mask Singer". Last month, YouTube expanded its takedown policy to cover not just videos that depicted violent extremism, but also content that includes "people and groups that have been designated as terrorist by the US or British governments", likely after feeling the pressure from various countries to clean up its act.

The 24-year-old teacher wrote and performed the simple track which quickly went viral.

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Some 250 advertisers earlier this year also said they would boycott YouTube because of extremist videos that promoted hate and violence.

Not surprising, however, is that the list is dominated by Irish music - claiming the top four spots.

- Lady Gaga's Super Bowl LI halftime performance. She did not say how many people now monitor YouTube for offensive videos.

Then, there's the "reserved inventory" ads - those which are purchased in advance and scheduled to appear on very specific video content (typically, top-performing channels). That is, until a toddler jovially entered the room and began tugging at his arm.

Wojcicki said YouTube was taking a "new approach to advertising", with more manual curation, stricter criteria for videos eligible to show ads, and a greater number of ad reviewers.



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