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Amazon finally comes to Southeast Asia, launching in Singapore

06 December 2017, 10:13 | Marlene Myers

"Now, with the launch of Amazon Prime, Singapore consumers can finally have access to these products and services, and can get more value when they shop on Prime Now". This week, Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over S$40 with tens of thousands of items and unlimited free worldwide shipping on orders above S$60 on more than 5 million items from Amazon US - all available in the Prime Now App.

Fresh from its earlier Prime Now launch in Singapore, Amazon now wants its customers in the island country to hop on its Prime service at S$8.99 a month ($6.70).

Speaking to The Straits Times, Amazon Prime International's vice president Jamil Ghani noted that the Prime membership is country-specific and not transferable at all - those who already have US Prime memberships can not convert them to local ones, and vice versa.

"As a Singaporean myself, Prime's arrival to our tech-savvy city state brings me great pride", said Henry Low, Director of Operations, Prime Now, Amazon.

Under the Free AmazonGlobal Saver Shipping option, shoppers in Singapore and Mexico were previously eligible for free worldwide shipping with a minimum order of US$125 for qualifying merchandise.

In July, the e-commerce giant made its biggest push into Southeast Asia by launching a free two-hour delivery service in the city-state, marking its first head-on battle with Chinese rival Alibaba (NYSE:) Group Holding.

He added that Prime membership is "country-specific and not-transferable" so those with U.S. memberships are unable to use it locally, and that he encouraged Singaporeans "to leverage the Prime membership package developed specifically for Singapore".

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The members can also enjoy the streaming service Amazon Prime Video and gaming subscription service Twitch Prime.

Amazon is taking the fight straight to embattled Etsy by offering goods from its Amazon Handmade range via the Amazon Prime Now service.

While existing Amazon Prime Video subscribers in Singapore will not be forced into joining Prime, it will no longer be available for subscription as a standalone service.

"The Prime programme in every geography is custom designed for that region".

Prime membership is country-specific and not transferable, he added, meaning that those with US Prime memberships can not convert them to local ones.

Lazada had launched its own subscription-based customer loyalty program LiveUp in Singapore in April. Benefits offered include rebates and discounts for online supermarket RedMart, Netflix and Uber.



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