March 23, 2018

Amazon might soon offer a free, ad-supported version of Prime Video

14 November 2017, 02:06 | Melvin Schneider

Reports of a free, ad-supported Amazon video service resurface

Report: Amazon is Working on A FREE Ad-Supported Version of Prime Video

According to AdAge, Amazon may be making an ad-driven "complement" to its Prime Video streaming service. And as a business that's growing to serve more worldwide (and cost-conscious) markets like India, it makes sense to explore ways to serve up streaming media without a subscription fee. The company is talking with TV networks, movie studios and other media companies about providing programming to the service, according to the sources.

Amazon has been increasingly producing its own original content, both movies and TV shows, and it has seen growing success for its efforts.

We heard back in 2014 that Amazon was thinking about developing a free version of its Amazon Prime Video streaming service. There is likely to be one stark difference between the two, however.

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Meanwhile, Amazon has already begun experimenting in a limited capacity with ads (you can spot them in National Football League games) and brand integrations on Prime Video. The service would be available to non-Prime members, and it would feature adverts.

Things are different this time around, however.

Considering most streaming services, at least the subscription-based paid ones offer an ad-free experience, it has hit the traditional TV market which runs on advertising. Amazon is also supposedly proposing sharing audience data to clients, allowing them to fully understand the demographics they are advertising to. That could give it an edge over some rivals once the service is launched. In the past, this meant paying $99 for a annual subscription, but now Amazon has a $10.99/month option for those who don't want to pay all at once, as well as a Prime Video subscription that is $8.99/month. The company's catalogue included content from the likes of Warner Bros., Paramount, Sony, and Disney, however; proving that content creators are interested in ad-supported models. In fact, Amazon is reportedly even thinking about giving content creators an avenue to set up their own channels with revenue sharing agreements put in place.

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