March 25, 2018

Gucci vows to ditch fur in its collections and accessories

12 October 2017, 03:27 | Melvin Schneider

Italian fashion house Gucci to go fur-free in 2018

Italian fashion house Gucci to go fur-free in 2018

Italian luxury brand Gucci is officially going fur-free, president and CEO Marco Bizzarri announced on Wednesday.

During a talk at the London College of Fashion, Gucci's president has announced the brand's "absolute commitment to making sustainability an intrinsic part of [their] business". "Creativity can jump in many different directions instead of using furs".

According to him, the new approach is partially due to the creative Director of Gucci, Alessandro Michele, who was appointed to this position in 2015.

A charity auction will reportedly be held to unburden Gucci's of its remaining fur clothing articles, with proceeds benefitting the Humane Society and LAV.

Along with stopping the use of fur, Gucci also joined the Fur Free Alliance as part of a long-term partnership with The Humane Society and LAV.

"We commend Gucci's compassionate decision, and for helping to ensure that the future of fashion is fur-free".

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Fashion giant Gucci has committed to being fur-free from next year, starting with its spring-summer 2018 collection.

The company joins many other leading fashion brands and retailers like Armani, HUGO BOSS, Yoox Net-a-Porter, Stella McCartney and more in going fur-free, and will be part of the global Fur Free Retailer Program.

Italy's Giorgio Armani previous year committed to stop using fur, saying technological progress meant there was no longer any justification for cruelty to animals, while USA brand Calvin Klein took the plunge in 1994.

Gucci, which has produced fur-lined loafers and luxurious mink fur coats in the past, is the latest label or major retailer to stop using fur.

Kitty Block, president of Humane Society International, said: "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion".

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