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Samsung joins Amazon for HDR tech

21 April 2017, 12:37 | Marlene Myers

Samsung joins Amazon for HDR tech

Conventional-and-HDR10plus

HDR10+ can adjust brightness levels on a scene-by-scene basis or even a frame-by-frame basis.

The HDR10 standard describes a specification with better contrast and brightness, as well as a wider gamut of color, for TVs.

The South Korean tech giant will provide Amazon Prime Video on all its TV line-up this year where HDR10 Plus is supported.

All of Samsung's 2017 UHD TVs, including its premium QLED TV lineup, support HDR10+.

Samsung has said all of its 2017 4K Ultra HD TVs, including the top-of-the-range QLED series support HDR10 Plus, but if you've got yourself a 2016 4K Ultra HD model, you don't need to throw it out as it will receive a firmware update later in 2017 that will bring HDR10 Plus with it.

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Samsung Electronics said on April 20 that it is partnering with United States retail and entertainment giant Amazon for High Dynamic Range technology. At Amazon, we are constantly innovating on behalf of customers and are thrilled to be the first streaming service provider to work with Samsung to make HDR10+ available on Prime Video globally later this year.

Samsung also previously partnered with Colorfront, a company that develops software for the motion picture industry, to improve HDR+ workflows for creative post-production mastering.

When it comes to HDR, there are two competing standards - HDR10 and Dolby Vision. HDR is an end-to-end system so besides convincing its competitors, Samsung will have to also convince studios and content creators in general as well as distributors. The current HDR10 standard utilizes static metadata that remains fixed for the period of the video playback.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies.



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