March 17, 2018

United Kingdom govt halts YouTube advertising over extremism funding concerns

20 March 2017, 02:19 | Taylor George

Google UK and Ireland managing director Ronan

Google UK and Ireland managing director Ronan

Michael Roth, CEO of Interpublic Group (IPG), said the advertising agency holding wasn't ruling out freezing its spend with Google if it didn't fix the issue of ads appearing next to extremist content.

The French advertising and media company had announced that its clients in the United Kingdom, including Domino's Pizza and Hyundai, would temporarily boycott Google after a number of ads were placed next to content promoting extremism and hate speech.

Speaking on a panel discussion at Advertising Week Europe in London on Monday, Roth said: "We did have one or two clients that had [ads appearing in inappropriate slots on Google platforms] and we discussed it with Google".

It follows a recent investigation by the Times, which found adverts from a range of well-known firms and organisations had appeared alongside content from supporters of extremist groups on the YouTube video site. Major advertisers have pulled business from the internet search engine in the past week, with Sky, HSBC, Lloyds and Royal Bank of Scotland becoming the latest to suspend their ads.

"Our position will remain until we are confident in the YouTube platform and Google Display Network's ability to deliver the standards we and our clients expect", he further added.

Warnings as G20 financial leaders drop free-trade pledge
But trade deals that now exist are not always balanced, he said, warning that Washington will not hesitate to renegotiate them.

LeEco to reportedly sell its Silicon Valley facility 'EcoCity' amid financial troubles
However, that was before LeEco received a capital injection of $2.2 billion from property development group Sunac China Holdings. LeEco is developing luxury electric vehicles with Faraday Future in the United States, a startup Jia funds and controls.

Dame Vera Lynn's centenary marked with Bluebirds over White Cliffs of Dover
Comedian Barry Humphries said: "That voice is as much the Second World War as Winston Churchill's voice". She told the Press Association: "Dame Vera, we've met a lot of times over microphones".

A recent investigation by the Times showed that United Kingdom advertisements, from the likes of Sainsbury's, RBS and the United Kingdom government, have been posted on YouTube videos uploaded by extremists, as well as on websites belonging to terrorist groups.

A spokesperson from Google said last week that the firm is "committed to doing better", but this morning the tech giant appeared to shift blame onto the companies hit by the advertising scandal.

Google has responded, saying that its policies work as intended "in the vast majority of cases, protecting users and advertisers from harmful or inappropriate content".

David Pemsel, the media group's chief executive, said the mistake was "completely unacceptable".

Other News

Trending Now

Final-day batting challenge awaits battered and bruised Australia
Maybe I'm in my bed, and this is that dream I have when I eat an entire chunk of Roquefort, including rind, just before bedtime. Feels like a couple of back-to-back one-day internationals. body feels great - can't wait to get back out there today".

Nubia Z11 Mini S Launched in India with 23MP Camera: Amazon Exclusive
Nubia Z11 Mini S is powered by an octa-core Qualcomm Snapdragon 625 MSM8953 processor clocked at 2.0 GHz with Adreno 506 GPU. The front camera comes with SONY IMX258 CMOS, 5 piece lens, ƒ2.0 aperture, 80-degree wide angle and skin-retouching feature.

If you're poor in the US, Trump's budget is not for you
Together, the cuts to climate change initiatives at the agency would eliminate some $100 million in spending. NIH funds medical research, including about 300,000 scientists at universities.

President Trump Says the US 'Must Be Paid More' to Defend Germany
Trump spent much of 2016 bashing the chancellor, accusing her of "ruining" Germany for allowing an influx of refugees from Syria. The meeting comes a day after Mr Trump's proposed budget cuts to federal student grants, loans, and public education funding.