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"Ivanka Trump Sued for Alleged 'Unfair Competition" by Clothing Rival

21 March 2017, 02:05 | Winston Chapman

"Ivanka Trump Sued for Alleged 'Unfair Competition" by Clothing Rival

The suit, filed by Modern Appealing Clothing, claims that Ivanka's company has an unfair advantage over the competition because of her father's ascent to the White House.

The impact of Trump's election on Ivanka Trump's brand has been hard to unpack.

Several retailers, most prominently Nordstrom, havedropped Ivanka Trump's line, citing poor sales amid controversy over the presidential election, including a boycott from the Grab Your Wallet campaign.

MAC is seeking a restraining order that would bar any Ivanka Trump label clothing or accessories from being sold in California.

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The company also accuses the brand of profiting off of its association to the White House, as well as the unlawful marketing practices of government officials, including the counselor to the president, Kellyanne Conway, and even President Trump himself.

The lawsuit says MAC's business has been negatively impacted because, since the election, sales of Ivanka's brand have surged several hundred percent compared to a year ago (a Slice Intelligence report says United States sales of the brand on Amazon grew 332% in January and February compared to 2016).

In a statement issued to Politico, Trump acknowledged the lack of precedent for an adult child of the United States president to take on such an ambiguous role: "I will continue to offer my father my candid advice and counsel, as I have for my entire life", she said. "Ivanka Trump's brand by exploiting the power and prestige of the White House for personal gain, including, but not limited to, piggy-backing promotion of defendant Ivanka Trump products on appearances at executive brand and other government events", the filing reads.

MAC is asking that California stops selling Ivanka's brand while it enjoys an allegedly unfair advantage.



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