March 29, 2017

Apple iPhone SE reportedly getting a big price cut in India

20 March 2017, 05:41 | Marlene Myers

A customer tries out an Apple Watch Nike+ at an Apple Store in the SoHo neighborhood of Manhattan

A customer tries out an Apple Watch Nike+ at an Apple Store in the SoHo neighborhood of Manhattan

This is the first time an Apple iPhone is sold at a lower price than that of the U.S. market!

The heavy price cut on iPhone SE has not yet been confirmed by the Apple authorities and the official price of the devices are still shown as Rs. 39,000 ($595) for the 16GB variant and Rs. 44,000 ($671) for the 64GB version.

The offer can be availed by customers by paying using credit and debit cards and they will get a Rs. 5,000 ($76) cashback after the purchase.

The iPhone SE is now available for Rs 19,999 for the 16GB model, and the 64GB variant is available for Rs 25,999 after Rs 5,000 cash back. Though Apple India is yet to officially confirm this, TechPP spoke to a few distributors and other people in the industry to understand that the news is indeed true.

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The iPhone SE cash back offer, which kicked off on Friday, will be available till March 31, according to offer documents seen by Gadgets 360. The important point to note is that the Rs 5,000 cash back is applicable on credit cards and debit cards from various banks. The banks include Axis Bank, Citibank, HDFC Bank, HSBC, ICICI Bank, Indusind Bank, Kotak, RBL Bank, SBI, Standard Chartered, UBI, and Yes Bank. The offer is valid only from March 17 until the end of the month, and the assured amount will be credited on the card used within 90 days from the date of purchase. The cashback of Rs 5000 will be available to different credit and debit cards of various banks. One catch though, the cash back offer is not valid on EMI-based transactions.

The 16GB variant of the iPhone SE had been selling for Rs 29,990. This means the 16GB variant will take on OnePlus 2 (Rs 19,999 for 16GB ROM, 3GB RAM), LeEco Le Max 2 (Rs 19,899), Xiaomi Mi Max Prime (Rs 19,999), Moto M (Rs 17,999 for 64GB ROM, 4GB RAM), Asus Zenfone 3 (Rs 18,999) and other devices priced under Rs 20,000.

Apple shipped 2.5 million iPhones to India a year ago, with a third coming in the December quarter, according to market researcher Counterpoint, which estimates that three-quarters of smartphones sold in India were made locally.

For those who're not aware, the iPhone SE is an upgraded iPhone 5s with the innards of an iPhone 6s. There is the 12-megapixel iSight camera with dual tone LED flash, 4K video recording capabilities and a 1.2-megapixel FaceTime camera with Retina Flash feature. This offer coincides with the general price cut on the iPhone SE.

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