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Tinder acquires a Snapchat-like video app, Wheel

17 February 2017, 01:28 | Marlene Myers

The details of the agreement are not being released, and Tinder has yet to comment specifically on how it plans to incorporate video into its app. Bumble, which was founded by former Tinder executive Whitney Wolfe, added a video feature last month, according to Mashable.

Thanks to its recent purchase of the startup Wheel, Tinder will soon get some new video features, reports Variety.

A total of four Wheel employees, including cofounders Paul Boukadakis and Chris Shaheen, will join the Tinder team in West Hollywood.

It remains a mystery what this new video feature will be but it is expected to bring users "together to create".

The way Wheel works is simple: Users upload videos, usually with a theme spelled out in the title and people are able to add to the story.

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Wheel has previously been compared to Facebook's social video app Riff and Snapchat's Stories offering which lets users stitch together and share short clips.

The introduction of video on Tinder could increase the number of users on the platform, like Instagram which gained more users after rolling out "Instagram Stories".

Tinder is one of the world's most popular dating apps. That figures to be the best place for Wheel integration. Wheel's two co-founders, Joey Boukadakis and Brian Daugherty, are also joining Tinder. Last summer, online dating app Badoo allowed its users to upload videos in an effort to weed out fake profiles and people with misleading photos.

With Tinder's now-trademark method of swiping left or right for potential suitors, a continuous wheel could certainly be a new spin for Tinder.

Wheel is available for iOS devices here.



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